Sir Cliff Richard OBE, with the British Ambassador David Quarrey CMG and host Ron Steele at a 2017 fundraising event at the Steele Tennis Club, Herzliya, flanked by coaches and children from Freddie Krivine tennis programs.
Through the Freddie Krivine Initiative many hundreds of Arab children have an opportunity to learn to play and enjoy the game of tennis. Our mission is to ensure that through tennis Arab children can feel a part of Israeli society and are treated equally in the sporting and civil arenas.
Local Arab communities and involved authorities agree with research citing strong evidence that that sports participation reduces crime, violence and anti-social behaviour. Tennis teaches team spirit and confidence, coordination and concentration, commitment and discipline It teaches good manners, with silence on the court and respect for the opponent.
The Freddie Krivine Initiative strives to capture the imaginations of kids of all backgrounds and skill levels – bringing together a coexistence community of Arab and Jewish parents, coaches, players, teachers and volunteers.Tennis is a sport for all ages, good for fitness; it teaches the ability to think quickly and strategically, with our without a partner. Tennis strengthens bones and muscles. Through tennis children learn how to become good athletes, as well as developing and maturing into the best versions of themselves.
We believe in creating a safe, positive, and welcoming environment for all young players up to the age of eighteen. By focusing on play, building character and championing individual challenges, we empower players to grow and develop at their own pace. Our coaches are encouraged to give our children more than just tennis lessons, they also serve as examples of excellence and achievement and encourage self-esteem and confidence and create an environment where players are highly-focused, trusting of themselves and others, and able to grow as leaders. The coaches are also in close contact with the families of the players, promoting involvement in a shared society for those in the most isolated communities.